
Today's rhetorical device is chiasmus, which Merriam-Webster defines as "an inverted relationship between the syntactic elements of parallel phrases." A famous instance is from John F. Kennedy's inaugural address: "Ask not what your country can do for you -- ask what you can do for your country."
Chiasmus gets its name from the Greek letter X, or chi, because examples of it make an X when they're diagrammed in a particular way. Thus the Kennedy:

Today's example of chiasmus comes from Paris Hilton's post-jail interview with CNN's Larry King the night before last. (In the first -- and till today only -- chapter of What's That Device, I said the series would focus solely on pop lyrics, but never mind.)
Hilton said, famously: "Don't serve the time; let the time serve you."
Or, diagrammed:

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